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Adapting to the New Era The pandemic has changed the way businesses are managed and has disrupted their operations. The coronavirus has imposed a new reality, and one could even say that it has acted as a catalyst to eliminate the old system from the stage. In other words, for the future sustainability of all businesses, it is essential to radically rethink the traditional business models of organizations. In this module, we want to explain some trends that businesses have used to adapt to the new circumstances introduced by the pandemic in the world: Innovation in the business model, Treating talent as the scarcest resource, Building empathetic relationships with customers, and Contributing to a sustainable future.